From the mountain right on our doorstep: the Blauen (literally “the Blue”), the local mountain just outside Flüh. We sit at its foot, love the trails all around it, and the name simply felt right. A nice side note: our shop premises used to be a thermal spring in our grandmothers’ time, known as “Bad Flüh” – a spa where people came to do themselves some good and switch off from everyday life. That spirit lives on: Blue Mountain Cycles is, in a sense, the spa for your bike.